An Africa Business Community

Understanding the changing web

This picture illustrates how the use of the web has changed. It's important for you, if you want your business to remain relevant, to enter the real-time conversations that are happening on the web. This is where relationships are being built and purchase decisions are being made. So what are the numbers? Where are the conversations happening? Are you visible in these? Do you understand the individual platforms?

1. 394 million people watch video clips online
2. 346 million read blogs/weblogs
3. 321 million read personal blogs/weblogs
4. 307 million visit a friends social network page
5. 303 million SHARE a video clip (viral marketing anyone?)
6. 272 million manage a profile on a social network
7. 248 million upload photos
8. 216 million download a video podcast
9. 215 million download a podcast
10. 184 million started a blog or weblog
11. 183 million uploaded a video clip
12. 160 million subscribed to an RSS Feed

Come join the conversation on how to begin participating at Social Media IQ